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Four themes for leadership in uncharted territory

Four themes for leadership in uncharted territory

Four themes for leadership in uncharted territory

By Lindsay Pattison Global CEO

2016 is not a year we are likely to forget. The rise of populism, economic and political uncertainty triggered by two shock victories at the ballot box, and the steady march of technology that is…

Helly Hansen launches new global campaign to promote its ‘Alive’ message

Helly Hansen launches new global campaign to promote its ‘Alive’ message

Helly Hansen launches new global campaign to promote its ‘Alive’ message

By Nicky Bradley Marketing Director

The campaign uses a contextually-driven approach to leverage programmatic to its full strategic and creative potential. The activity targets ski enthusiasts during six crucial ‘media moments’ of the customer journey, from inspiration and research all…

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